Last updated: September 1, 2026

1. What cookies are

Cookies are small text files that websites send to a user's device (computer, smartphone, tablet), where they are stored and then sent back to the same site on the next visit. Cookies serve different functions: some are necessary for the technical operation of the site, others are used to analyze traffic or display personalized advertising content.

2. Data Controller

Youth Srl, with registered office at Via Morimondo 26, 20143 Milan (MI), Tax Code and VAT number 03680600966, email store@youthsrl.com, is the Data Controller for data collected through cookies installed on the Site.

3. Types of cookies used

a) Technical cookies (necessary)

These are essential for the proper functioning of the Site and the shopping cart, and are managed directly by the Shopify platform (e.g. session management, cart management, the checkout process, security and fraud prevention). They do not require prior consent under Article 122 of the Italian Privacy Code and cannot be disabled without compromising use of the Site.

b) Analytics cookies

We use Google Analytics to collect aggregated information on the number of visitors and how they use the Site, in order to improve its functionality and content. These cookies are installed only with the user's prior consent.
Provider: Google Ireland Limited / Google LLC
Provider's policy: https://policies.google.com/privacy

c) Profiling and marketing cookies

We use third-party cookies to display personalized advertising and measure the effectiveness of marketing campaigns on Google, Facebook and Instagram, including through remarketing activities (showing users, on other sites or social media, products viewed on the Site). These cookies are installed only with the user's prior consent.

• Google Ads: Provider Google Ireland Limited / Google LLC — https://policies.google.com/privacy
• Meta Pixel: Provider Meta Platforms Ireland Limited — used for advertising on Facebook and Instagram — https://www.facebook.com/privacy/policy/

4. Legal basis

Technical cookies are processed on the basis of the necessity to provide the service requested by the user (Art. 6(1)(b) GDPR). Analytics and profiling cookies are processed on the basis of the user's free and specific consent, given via the cookie banner on the Site (Art. 6(1)(a) GDPR), which can be withdrawn at any time.

5. How to manage cookie preferences

On first access to the Site, a banner allows you to accept, reject or customize non-essential cookies. You can change your preferences at any time through the cookie settings available on the Site (usually accessible via a link at the bottom of the page).

Alternatively, you can manage or disable cookies directly from your browser settings. Please note that disabling technical cookies may compromise the proper functioning of the Site, including the checkout process.

To specifically opt out of Google and Meta advertising cookies, you can also use:

• Google Ads Settings: https://adssettings.google.com
• Meta Ads Preferences: https://www.facebook.com/adpreferences

6. International data transfers

The third-party cookie providers listed (Google, Meta) may process the collected data in the United States or other non-EU countries, based on appropriate safeguards under the GDPR (Standard Contractual Clauses or, where applicable, the EU-U.S. Data Privacy Framework).

7. Data subject rights

For information on the rights you can exercise in relation to the processing of data collected through cookies, please refer to our Privacy Policy.

8. Updates to this Policy

We reserve the right to update this Cookie Policy at any time, including in connection with the introduction of new tools or services. We encourage you to review this page periodically.

9. Contact

For any question regarding this Policy, write to: store@youthsrl.com