IUTER covered in Swarovski crystals for the Sinatra Tour
When Gué Pequeno invited us on stage with him, through an exclusive custom outfit, we naturally wanted to go big. We wanted to create something that would reflect Gué Pequeno’s two souls: the fighter – whose struggle has led him to a sell-out show in one of Milan’s most important music venues - and the rapper, attracted to “bling bling” like a magpie. It was therefore perfectly natural to turn to Swarovski in order to make our piece for G.U.E. totally unique.
We created a tracksuit embellished with 75,000 crystals in different shades to bring the camo pattern and Iuter logo alive. We liked the idea of combining a pattern that was designed to conceal with the spectacle and brilliance of Swarovski crystals, a further reflection of the duality inherent in Gué Pequeno and in every one of us. And since Gué is renowned in the industry for working tirelessly, what better way to celebrate him creating a look that took approximately 50 hours of work. Hard work, but a way for us to place the crown of Italian rap on the head of the man who deserves it.