IUTER, in collaboration with Helmo, is launching its new limited-edition helmets to keep you safe when you’re stunting on your scooter. Even though you can’t ride your old scooter in Milan anymore.
We’re pretty invested in this collab, so we decided to launch it somewhere we already knew, with people we already knew. We asked our friends Sean, Giovanni Jr. – who was riding a Booster when we first met him but now competes in the FMI regionals on his KTM 250 - and his brother-in-law Alessandro to meet us at Eurosmaltimenti, where we shot the FW17 campaign “Divided We Fall” with Marracash.
The editorial by Toni Brugnoli and video by No Text Azienda reveal not only the helmets but also a few spoilers for the next “Wild Boys” collection coming out in July 2019, along with the “Vi Odio Tutti” Tee, released a few days ago and now almost sold out, that was designed for the launch of Franco's book.
The Tiger Rug Demi Jets are available in both colorways (black/yellow and yellow/black) on iuter.com and from IUTER Store Milan, as well as select Helmo retailers.
