According to the Milanese zodiac, summer 2024 was the summer of Dogo. 160,000 people gathered under the stages set up in the Forum di Assago and San Siro stadium, then came the biggest festivals in Italy – Joe, Jake and Guè gathered the affection of fans, after sowing history between 2002 and 2015. IUTER accompanied the Summer of Dogo with a collaborative project that crowned a decades-long friendship with the rap group, a friendship born from sharing the same passions, the same culture, the same streets.
After the success of the first two drops dedicated to the Assago (an historical string of 10 sold out nights) and San Siro shows, September marks the release of the final drop that concludes the collaborative journey – the most important, extensive and accessible ever. Graphics will include for the first time the historic brass knuckle logo – an icon of the early, underground years of Club Dogo’s journey, which has never been reproduced on official merchandise. The brass knuckle logo is printed on a tee and a crewneck sweatshirt using a special high-vis reflective ink.
The final Club Dogo IUTER Clan collection consists of 22 pieces of clothing and accessories: new items for this third drop include beanies, belts and balaclavas, but also typically winter pieces such as the Dogo Breed jacquard knit, the EcoDown sleeveless puffer and the Storm Puff Jacket; the Milano Map hoodie and tee are both revamped using a special photochromic print, which appears only when exposed to sunlight.
All Club Dogo IUTER Clan pieces will be available starting Thursday, September 22, at iuter.com and selected IUTER retailers.
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