Drawing by Lorenzo Bernardi
Against any kind of exclusivity and beyond every reasonable positioning strategy, IUTER next drop will take place at the most democratic place of the city: the iconic street-market of Viale Papiniano in Milano. The drop includes a large selection of quite funny 10€ polite priced tees, bootlegs and mainly text graphics genuinely inspired by the market itself.
Inspired by the one and only Mario Balotelli.
Among the various graphics, IUTER pays tribute to Mario Balotelli with the "Why always me?" Tee, and to "AA Luxury Stock", a local in Papiniano for over 10 years, which will host the pop-up. Goods by Bastard, Fotta, RayonVert, Slam Jam and Youth Club will be available too at the market. Folks welcome, till stock lasts. Tue.
June 18th from 9am to 3pm, Viale Papiniano 57, Milano.