24.7 Fastlife is a streetwear brand born to promote bikelife culture, from Milan to the world. Bikelife means tricks and wheelies, strictly on two wheels - no matter if powered or not. A culture that 24.7 Fastlife has brought to Italy starting from scratch.
From 2021 onward, 24.7 Fastlife has organized giant rallies and historic ride outs on the streets of Milan and of Europe, with an Eur tour that touched England, Holland, Germany and France. 24.7 athletes have appeared in many music videos alongside the biggest Italian rap stars, from Sfera Ebbasta to Rondo Da Sosa.
The no-holds-barred and utterly independent approach of 24.7 Fastlife is exactly the same one that animated IUTER at the beginning of its journey - twenty years later, with motorcycles and bikes instead of snowboards. The collaboration between 24.7 Fastlife and IUTER is a meeting of two generations of street culture in Milan. It gives rise to a limited edition down jacket and balaclava, designed by the two brands and produced in IUTER's factories in Albizzate.
24.7 Fastlife took inspiration from the Japanese motorsport scene, summed up by the acronym JDM: a world of amazing customs and reckless street racing. The aesthetic of JDM culture has always fascinated 24.7 Fastlife, and so the outerwear featured in the collection is clad in the tribal print that obsesses Japanese JDM crews.
The 24.7 Fastlife x IUTER capsule collection includes a balaclava and a Puff Jacket filled with EcoDown, an eco-sustainable high-performance synthetic down. Both proudly bear the 24.7 Fastlife trademarks and the IUTER Corna logo, the firs logo in the Milanese brand's history.
