IUTER "To All My Friends"

Discover the new Spring Summer 2023 collection

  • Photography: Chilldays
  • Styling: Anna Carraro
  • Casting: Tres Bones
IUTER To All My Friends  Discover the new Spring Summer 2023 collection
Nothing more than feelings.

Our lovely conscience has been bombed with logic and facts, while feelings have been reduced to mere subjective filters, downplaying the importance of emotions in experiencing and expanding reality. Consciousness is memory of facts, and to be conscious of a fact is itself a fact. By identifying reality as an event that processes personal experiences into descriptive memories, from which personal experiences are regenerated in a never-ending activity cycle, feelings are facts, solid as rock and hard as steel. As steel sharpens steel, so one feeling sharpens another.

IUTER SS23 is dedicated to all our friends. Our feelings are facts. 
 
The SS23 collection includes collaborations with LA streetwear pioneer XLARGE and everlasting cult Looney Tunes, featuring graphics by Nathaniel Williams and Tray Demos. As part of this collection, IUTER will present a silk football jersey, Loro Piana wools, embroidered and laser-cut denim, Tricot knitwear, shirt and suit with Macramé details.
 
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IUTER x XLARGE
A pure reflection of the Los Angeles lifestyle, founded by Eli Bonerz and Adam Silverman and based on an idea from Beastie Boys’ Mike D, XLARGE started as a shop in 1991 and became a brand that made streetwear’s history worldwide. The capsule reinterprets OG graphics from XLARGE with a Milanese kick, featuring illustrations by Lorenzo Mò.
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IUTER x Looney Tunes
Looney Tunes is the unquestionable symbol of modern American cartoons. Drawing from the extensive cast of the Tune Squad, characters on display include Tweety Bird, Sylvester, Wile E. Coyote, and Taz. As part of the IUTER x Looney Tunes collaboration, an all-over embroi dered leather jacket, Swarovski details, and an embroidered baseball jersey stand out.
 
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