It was way back in 1980 when Vincenzo Sparagna, tireless director of satirical publication Il Male, got together with his collaborators, illustrators and graphic designers, Tanino Liberatore, Andrea Pazienza, Stefano Tamburini, and Filippo Scozzari, to found revolutionary monthly magazine Frigidaire.

It was the birthday of Vincenzo when we shot the campaign. 

Watch the full video by IUTER & No Text Azienda

Frigidaire made illustration history around the world, from the dystopic RanXerox comics (by Liberatore and Tamburini), translated for both the US and Japanese markets, to feature articles with Ilona Staller and investigations into South East Asia’s worst meth dens. The text on the POLA pieces is written in Vincenzo Sparagna’s own hand and appears alongside various Polaroids from the archive. The text tells you all you’ll ever need to know about what Frigidaire is and always will be. The COVER pieces feature an all-over pattern, a journey through 40 years in covers from all the main artists who worked on the project over the decades. The final star of the collab needs no introduction: pieces feature Ilona Staller in her cover shoot for Frigidaire No. 53 back in 1985 and her autograph especially for IUTER on the back.

Words by Vincenzo Sparagna. 

SAVE FRIGOLANDIA!