VITA VELOCE TRANSLATES LITERALLY AS FAST LIFE BECAUSE WE ARE ITALIAN AND RACING IN ITALY IS A VERY SERIOUS MATTER. WE LIKE TO THINK OF OUR BRAND AS OUR VERY OWN SCUDERIA AND HAVE DESIGNED A COLLECTION THAT PAYS TRIBUTE TO THE TIMELESS ICONS OF ITALIAN MOTOR SPORTS.

Video campaign by No Text Azienda, starring: Guè Pequeño and the IUTER Kids.

There are certain cars that go beyond anything that has ever come before and one of these, perhaps the most important of all, is the Lancia Delta HF Integrale. That is why we chose it as the star of our collection, which features the classic HF logos and the red elephant, as well as old adverts and quotations that pay homage to a car, produced by Lancia from ’88 to ’93, that made rally history, claiming almost every top podium spot for several years.

The IUTER FW20 Vita Veloce collection is entirely designed and produced in Italy. This FW20 collection from IUTER features a select choice of materials, including silk, leather and cotton; the use of special techniques such as embroidery, Swarovski applications, chenille patches, and different printing methods; and 10 tongue-in-cheek designs inspired by the brand’s playful streetwear background.

Special thanks to the IUTER Kids!

Ada, Agnese, Ambra, Andrea, Jacopo, Luis Amada, Martina, Martino, Rocco, Ryan & Francoise, Sofia.