IUTER was born for kicks in Milan in 2002. In the early days, it was just about being a crew and printing a few logo tees. Now it is a premium streetwear brand, completely designed and manufactured in Italy.
In 2010, the brand’s product-oriented approach and eye for trends took it to the next level: the opening of the factory in Italy. In reality, the factory is more of a playground, where the style office works in close contact with the production team and vice versa.
IUTER will be presenting ‘Tiger Pack’ a preview of the “Mirage” SS18 collection at SOLE DBX featuring some special items: an exclusive Soccer Tee and a new colour for the classic ceramic IUTER Tiger, hand made in Italy.
IUTER 'Tiger Pack' x SOLE DXB will be available from December the 7th at Sole Dxb (7-9 december – Dubai) and December the 11th at the IUTER Store Milan (Corso di Porta Ticinese 48, Milan) and at IUTER Online Store.
Model: @rubspelta
Photography: @piotrniepsuj