IUTER was born for kicks in milan in 2002. in the early days, it was just about being a crew and printing a few logo tees. now it is a premium streetwear brand, completely designed and manufactured in italy. in 2010, the brand’s product-oriented approach and eye for trends took it to the next level: the opening of the factory in italy. in reality, the factory is more of a playground, where the style office works in close contact with the production team and vice versa. DIVIDED WE FALL Nepal Series.
Loyalty is no longer an important value. rarely nowadays do we identify a leader and choose to fight side by side to emerge as a group instead of an individual. the con- cept of the pack understood as collaboration for survival and success – not for one, but for all – was the inspiration for the IUTER FW17 –DIVIDED WE FALL collection. Gue Pequeno x IUTER
Guè Pequeño is italian rap. a fiend with a thousand faces and a thousand flows, who hasn’t yielded even an inch in a career of 12 years. a professional with a foot- baller’s attitude and an artist’s culture. topping this month’s charts with his latest project gentleman, cosimo is also one of the co-writers behind santeria, the 2016 album written with friend and colleague Marracash. Guè Pequeño’s entire career has been a series of hits and successes. From sacre scuole and vile denaro with Club Dogo to his four solo albums, from concerts at school sit-ins to packed-out arenas: there is no doubt that Guè’s voice has spanned generations of listeners.
